Nestlé Refrigerated Pizza Case

In 1990 Nestle Refrigerated Food Company, NRFC, subsidiary of Nestle S. A, had to decide about the launch of a refrigerated pizza, under the name of Contadina pizza, continuing the build of the refrigerated food category it started few years ago with the launch of the Contadina pasta and sauces, and where the satisfying results exceeded expectations, NRFC would be then the first mover in this new category product, pre empting its serious and major competitor: Kraft general food who was on his way to make a similar launch(their launch is expected within six months). The market studies consisting of the forecast of the estimated demand show that the pizza launch is recommended, and it should better be with the pizza and topping product instead of the pizza only, and that the basic business requirement $45 million(factory dollar sales) could be met with a minimum of 7% of market penetration. The opportunity is great since the Italian ethnic food market is developing very fast, but NRFC should be very careful since bad results could seriously hurt the Contadina brand name built with the success of the pasta and sauces. The price of the offering should be adjusted to lower levels and a heavy advertising support should be carried. Situation Analysis: NRFC first entered the refrigerated food market by launching the Contadina pasta and sauces . it was an undeveloped market in 1987 where fresh pasta was considered to be a premium product sold only in specialty stores. At that time refrigerated foods were responsible of 7% of Nestle global sales with very little contribution from us market. The refrigerated food was perceived as fresh, very convenient and with high quality, but in the us market it raises a serious problem of distribution because of its nature as refrigerated, for what NRFC devised a highly distribution system from the factory in Danville, Virginia, and took the option to utilize food brokers, who earned a 3%-5% commission, who acted as sales agents. The results were very satisfying, and Nestle became the established market leader: $150 million retail sales by 1990. Refrigerated pizza was the natural extension of this introduction. The threatening competition came from Kraft’s DiGiorno pasta and sauce, a 90day shelf life against the 40 days for NRFC products. Kraft was a subsidiary of Philip Morris Companies, Inc, the food division of which was one of the largest manufacturer and marketer of frozen food in the USA. Kraft’s had operating revenue of $25 billion, in the time the total Nestle sales were at 54,500 millions of Swiss francs. And beside their test for the pasta and sauce products, Kraft test-marketed a refrigerated pizza of which the rumor said the launch would take place within six months, increasing pressure over NRFC management who were looking for the first mover advantage, as they had with Contadina pasta and sauces. The pizza market in the USA, evaluated at $18,4 billion, was targeting 95. 5 million households, and was dominated by restaurants, with 88% of total sales, even if 60% of pizza were eaten at home; with a large national franchisors – such as Pizza Hut and Domino’s pizza- as well as numerous local competitors. The consumers were perceiving the pizza in general as very convenient, easy to prepare and to serve, adequate for the whole family; and the frozen pizza was seen as less valuable than the take out pizza or the Contadina kit / the assembled pizza set for evaluation ( exhibit 13 and exhibit 14). Concept tests: The main products tested by NRFC for the pizza launch were the pizza kit with the option of available toppings (pizza and topping) and the pizza kit with no additional toppings (pizza only), and they used the BASES model to forecast the estimated demand. Numerous assumptions were used in the purpose to make the tests very close to reality, such as the parent brand penetration and the total brand awareness. (-the parent penetration was estimated at 24% by the marketing staff, but MRD – the market research department-recommended to check volume projections with penetration ranging from 5 to 25%. -$18 million would be dedicated to promotion and advertising, based on what 37% of overall awareness was used in the forecast. ) The results (see exhibits A,B,C,D ) show that: at 24% user penetration the option A (pizza kit plus toppings) would allow a margin of $12,570 millions while the option B (pizza only) let a total factory sales amount of $35,137 well below the $45,000 millions basic business requirements. -the exhibit 21 shows for the â€Å"top two box† a noticeable difference between the Contadina users and non users, it gets obvious then that the amount of the percentage of brand users will heavily affect the results. Fo r that reason we set different scenarios assuming various user penetrations: 5% 10% 15% and 20%, the option A results start insuring the NRFC threshold at a minimum user penetration of 7%. So these numbers recommend the introduction of the refrigerated pizza with the toppings option. Let’s have a look on the concept test for the pizza comparing to that for the Contadina pasta and sauces: * For the pasta we can see (exhibit 6) that 26% of total surveyed persons perceive it as a fresh product, only 8% think its price is too high, and 61% found nothing dislikable in it. * About the pizza (exhibit 19) 26% found it too expensive comparing to the take out or delivery one, even among those who were favorable to the product, only 4% perceived it as natural with no preservatives, and 12% disliked the general taste. Comparing the refrigerated pizza to the other ones available on the market we can see on the exhibit 20 that the it is perceived as better tasting than the frozen pizza (9 on a ten point scale) but is rated 7. 3 on the same scale for the â€Å"tasting as good as take out or home delivered pizza†, which means that it should have excellent quality to be l ess threatened by these ones and that it will be more valuable and gets better perception than the frozen pizza. The pizza opportunity is the logical continuity of the pasta one, but in fact the context is pretty different: for both we can talk about ethnic food development, but as the time there are not too many substitute products to the pasta, the number of Italian restaurants ,pizza franchisors retail outlets, was so numerous, with the maximum freshness that makes the operation surrounded by some risks to penetrate this market, meanwhile for the pasta demand against the actual market offering made the refrigerated category grow even with the DiGiorno entry. During the development process for the pizza, from the idea generation to the commercialization, the BASES II involved a concept test combined with product test, the choice of the respondents who were given the product to test can lead to results not reflecting their real opinion about it, since they will feel treated in a special way and then can be much more favorable to the product, altering their judgment. Instead, a blind test might give better feedback. The BASES seems to be a tool to assess the market potential, and evaluate the wareness level, but a better return about the new product could be achieved by a larger testing operation, which would be expensive, and might be used by competitors in their advantage. Among the Michael porter’s five forces concerning the pizza market NFRC is aiming to penetrate, the two threats who concern them the most are: the substitutes – the large number of restaurants and outlets selling fresh pizza- , and their main competitor Di Giorno, and it is clear that this situation could make NRFC expedite the launch operation in such a way that it could make judgment mistakes. Recommendations: The market studies are favorable for the new pizza launch, but the opportunity is less interesting that the one for the pasta, the case for the pizza is surrounded by great risks that the management should seriously consider: -the opportunity is sensitive to parent brand, for that reason NRFC should take more time to fine tune the pasta product, and not hurry for the pizza in a manner that could considerably hurt the initial pasta and sauces success. proceed for a larger product testing, even if there is a risk that competitors might take profits of it, and try to target the Contadina non users in larger amounts for the test -improve the pizza taste according to feedback from the test, and cut off prices in such way that they match the customer’s expectations since they will compare it to the existing products from other suppliers. The new product should be then positioned in an intermediate range between the frozen pizza and the existing fresh pizza (restaura nts, pizza outlets, and so on) -delaying the launch could make DiGiorno launch its own pizza and then be the first mover in the refrigerated pizza market: take this as an opportunity and try to learn from his mistakes: the market risks are real and for sure that competitor will meet difficulties, learn from that and try to improve the product introduction.

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Stereotypes can be created from past experiences, reading books, watching movies, or through talking with friends and family. â€Å"In many cases, these stereotypical generalizations are reasonable (believed to be) accurate. † Current Stereotypes Even in this day and age, people of different cultures, religions, appearance, education, sexuality, and history are Judged based upon stereotypes that often have no connection to the person standing in front of them. An example of a culture that is limited within society based upon stereotypes within the Spanish culture, usually are only given T.V. And movie rolls as thugs, gangsters, maids, gardeners, or the sarcastic over drinker, in the film industry illustrating character traits of dishonesty, undereducated backgrounds, and very traditional appearances and customs. For a long time African-Americans were described as lazy, violent, and unintelligent which have limited chances of advanced employment and have been shown negatively i n the media. Blonds have been portrayed as limited both physically and mentally, which can be heard in stereotyped Jokes, in film, and in literature.Christians are seen s uptight and Judgmental of others without any connection to their actual belief. Recently with world affairs, Americans of Middle Eastern descent are being treated poorly based upon culture, appearance, or religious views because of terrorist attacks. Those without a high school diploma are seen as uneducated and shamed as they struggle through life with limited Job opportunities. Even people from the same country living in different areas such as mountains, rural, suburbia, and cities are Judged differently without any other facts about who they are.Comments such s connected to the earth or backwards based on living in the county and cultured and non-caring or rude living in the city. Historically In the sass's Native American were forced into slavery or forced to assimilate to European cultural norms because of li ving very differently from the colonists. Forced to assimilate the way they lived, dressed, and religious beliefs and many were forced into slavery. Similar stereotypes defining this cultural group such as lack of intelligence, dependency, and misunderstood cultural acceptance continue to affect Native Americans today thousands of years later.Through the sass's and sass's, hundreds of thousands of Irish citizens, from northern and western Europe, fled from their homeland to find a better future in America. Most of these immigrants were skilled workers with a high rate of literacy, who were easily incorporated into American society. Near the end of the century, many Jewish, Catholics, and Greek Orthodox immigrated from southern and eastern European countries. A high percentage of them were illiterate and poverty-stricken. These particular immigrants mostly settled in major cities along the coast, maintaining their language and customs.In the early 20th century, groups were formed to segregate the first wave of immigrants from the second. The purpose of these groups were meant to prove that the immigrants from the south and east were racially inferior to those from the north and west. The activities of such groups led to laws such as the Quota Act of 1921 which was the first law in effect that would restrict the number of immigrants allowed to migrate to the United States. A prejudice in America today is that all people of Mexican descent are Roman Catholic.While Roman Catholicism is the nominating religion amongst the Mexican population, that statistic clearly does not mean they all follow that religion. Catholicism first became an important aspect of Mexico culture when the Spanish invaded as conquerors and embarked on an aggressive push to convert indigenous populations. Since Catholicism shares similar beliefs with the with the indigenous religions- such as the Aztec, Catholics both believe in pilgrimages, fasting, and the idea of a divine mother figure- mis sionaries were able to capitalize on these similarities when converting the population.The influence of Catholicism was furthered when the Federal Constitution of the Mexican States of 1824 was enacted on October 4th, 1824, which made it illegal for any Mexican citizen to practice any religion besides Catholicism. As a result, you can find in many horror films (Paranormal Activity, Devil) Mexican maids or priests having the ability to perform religious exorcisms, repeating catholic beliefs and shunning those who never â€Å"believed. † Examples of stereotypes effecting people day to day in their social, emotional, and educational lives are to many to name.To dismantle stereotypes the key is to understand that, â€Å"There are many biological and genetic differences between the races. † But there are no 100% facial statements that can define a group of people either by social, intellectual, topographical, appearance, religion, or histories. We must first stop believing such outlandish statements. Dig deep and really think, â€Å"Could one blank statement really apply too whole group of people? † We must stand together and stop all stereotypical Jokes, comments, and misinformation and lead the next generation of people into a world hat Judges each individual by their actions and their actions alone.Don't partake, encourage, or enable others in spreading stereotypes. In the work place we must work against what we've been told and our prior experiences and give people a chance to stand up as the person they are. Not be Judged by others actions that could of happened thousands of years ago or thousand of miles away. We need to think about why we have the feelings we do and where they are coming from. Ask ourselves if we are allowing stereotypes to influence our decisions. The more we think through our actions and disprove the stereotypes that surround us the more e will influence change.When others speak about stereotypes we need to speak up ag ainst such actions and encourage a change in the culture we live in. The last step is to fully understand that everyone lives with stereotypes. Some people may be more aware then others but we all carry the effects of stereotypes with us. By connecting with others, the negative effects that stereotypes have played in our, lives we are better able to battle against this invisible enemy. Take a stand and fight against stereotypes, no longer be silent and allow such ignorance to hurt another person again. Works Cited Gary M.

Criminal Victimization Essay Example | Topics and Well Written Essays - 1000 words

Criminal Victimization - Essay Example In facts these impacts can change the very life-styles of people with permanency and therefore it has to be ensured that justice is always correctly administered. This issue has therefore been discussed and analyzed here in a generalized manner but with logical arguments and counter arguments to convince with justification the following view points. (Callie Marie Rennison, Ph.D. and Michael R. Rand, BJS Statisticians, August 2003, Criminal Victimization 2002, U.S. Department of Justice, Bureau of Justice Statistics) The United States Department of Justice summary findings state that twenty three million of their residents over the age of twelve years were criminally victimized in 2005. The breakup of these twenty three million crimes according to the National Crime Victimization Statistics show that 77 percent or eighteen million were subjected to property crimes; 22 percent or five million two hundred thousand were subjected to violent crimes and one percent or two hundred twenty seven thousand to personal theft crimes. Further fatalistic figures show that in the same year for every one thousand residents again over the age of twelve years one rape or sexual assault was committed, one assault with injury was committed and three robberies were committed per every one thousand persons. ... (Bureau of Justice Statistics, Criminal Victimization) Background to Criminal Victimization While the above statistics when brought to attention may appear to be somewhat alarming, especially in view of the post nine-eleven tragedy which have bared nerves to their very cores. This together with the continuous setting off of alarm bells by the administration on the pretext of homeland security against terrorism; these statistics still are in sync with the averages on criminal victimization trends that have set in over the past many years. Assertion When these statistics are compared internationally, their analytic figures prove to be amongst the extreme highs. It therefore has become difficult to assess as to why in a country perceived to be the land of opportunities where the most advanced educational facilities, technologies and social welfare systems are available, this fatalistic criminal phenomena has been able to become so deeply embedded in our societies. Arguments Can it be that the taking of our highest standard of civil liberties so much for granted by our citizens rendered them as meaningless and of such less importance that its true value has value has somehow been lost Or could it that too much of independence and excessive freedom under the impression of living amongst the most advanced and modernized societies of the world started to degenerate our family and humanistic values more and more. The evidently visible overflowing riches which we have yet do not appreciate because we were born with them, leaves much more for us to think over so that we can once again be thankful for who and what we are and begin to contribute for the well being of humanity. The

Research Essay Example | Topics and Well Written Essays - 2250 words

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The most important reason for the provision of learning and development in an organization is to enable the employees to Research Essay Example | Topics and Well Written Essays - 2000 words - 1 Research - Essay Example In this respect, it is quite essential to reassess all the data collection sources, which the researcher wants to incorporate in his research work. There are several different types of data collection sources which are directed to reveal different type of information related with the research context. I have used primary and secondary data collection mythologies in the research. For using such methods, it is quite crucial for me to reveal merits and demerits of different types of data sources and align them with his objectives of the research so that the work related to the current research can be performed and conducted in the most efficient and effective manner. The presented paper is aimed to reveal the importance and effectiveness of different research methods taken into account for the purpose of undertaking a competent research work on the topic, i.e. ‘the risk management strategy of HSBC and Barclays’. This research topic is selected for the research work as it is a comprehensive research topic, which contains some crucial and effective insights into risk management theories and practices undertaken by different business organizations. However, the span of this research topic is so comprehensive that different types of data collection sources seem to be in need. ... These two methods are relevant Internet sources and review of 'hard copy' books and journals. In addition to this, with the help of measure of reviewing 'hard copy' books and journals, an intensive library research has been conducted, in which different books and journal articles available in the library in hard copy have been reviewed. These both methods have been used for the purpose of extracting some secondary type of information. A secondary type of information can be said to be the information which has already been gathered and collected and used by previous scholars in their research work. A brief discussion regarding these two different data collection methods and their usability and applicability are presented as below: Critical Analysis of Secondary Sources for Data Collection The first and foremost method undertaken by me for collecting data regarding operational policies of both banks is Internet. In this method, the website of both banks, their annual reports and other online available sources have been taken into account for the purpose of collecting information regarding differences and similarities between risk management strategies of both banks. This method used in the research work has been proved quite helpful for retrieving the desired information. Internet is a vast source of information through which different types of information can be retrieved without investing significant amount of time and efforts. This research work based on the usage of Internet sources was quite efficient as the research problem can be resolved by retrieving some of internal information related with bank’s policies and operations. The internet search has been done for this purpose as this is the place where interviews

Postmodern Art Essay Example | Topics and Well Written Essays - 3750 words

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117 Research Paper Example | Topics and Well Written Essays - 1250 words

117 - Research Paper Example In fact, most research findings prove that Apple’s competitive advantage is in its ecosystem and not just the hardware and software prowess. Apple use Exclusivity Technique which works by making the selected customer subset feel like kings due to the premium offers it gives. Through this strategy, Apple has been in a position to create and sustain a unique customer relationship while reducing marketing costs at the same time. To make it effective, Apple deliberately restricted the flow of most of its products more so iPhone and tablets to a number of mobile phone providers and customers. While most firms use the marketing mix concept on the seller perspective, Apple applies it from the buyer’s perspective. This means that the company aims at delivery quality to ensure customer satisfaction, offer long-term solutions to customers, create what customers imagine and ensure convenience. Apple’s marketing mix is incorporated in the five Ps: Price, Place, Product, Promotion, and People. An integrated marketing communication approach is relied upon by the company to help it in achieving objectives linked to the marketing campaign by using a variety of promotional methods (Wernick p.34). The main components of IMC strategy are advertising, public relations, personal selling, and sales promotion Apple Inc. puts a lot of emphasis on Research and Development (R&D) and marketing communication strategies. It does all these to make sure there is brand loyalty among customers who derive satisfaction from the Apple Inc. products. In a unique way, though one of the largest companies in the world, it has managed to run as a small company, which is the best strategy in surviving through difficult times. To make sure this is effective, the company relies on small but capable firms and shifts Brand Focus Apple where it capitalizes on the Minimalist approach to its

History and Theory of New Media Research Paper Example | Topics and Well Written Essays - 1250 words

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HRM and the External Environment Essay Example | Topics and Well Written Essays - 2500 words

HRM and the External Environment - Essay Example Flexibility has lead towards the development of new types of employment which significantly differ from the past types of employment such as very short term contract jobs, work at home, outsourcing various assignments etc. Today’s organizations demand flexibility at workplace, various skills, ability to work in different environment and cultures on different assignments, proficiency and high level performance at work place from their employees while the past organizational structure demanded commitment from the employees in exchange of job security (Claydon and Collin, 2005). For achieving high level of functional flexibility, in addition to the high compensation packages organization provide their employees with the opportunities of developing their skills by conducting training programs. This allows the employees to enhance their competencies in various skills and become more marketable (Claydon, 2004). This essay focuses on the increasing flexibility at work place and its i mpact on the employment relationship and the psychological contract, a social contract between the organization and the employee. It will try to reveal if the implementation of flexibility on the organizational level has led towards the alteration of employment relationship or the reduction of level of commitment towards the organization. It starts with the introduction of flexibility and the flexible firm model proposed by Atkinson (1984) with special emphasize on the labour force and 21st century competitive climate in the markets. The different theories and mechanism adapted by the organizations in order to achieve flexibility and the role of human resource management in utilizing the human resources of the organization to improve financial performance will be discussed in order to comprehend the impact of flexibility on the employment relationship, especially the employee commitment towards the employer and psychological contract which are essential concepts in the employment re lationship. Work Force Flexibility It was the 1980’s when crucial changes took place in the work place and employment relationship, the relationship between the employer and the employees. Osterman (2001) revealed that the past employment culture promised extreme job securities and the employees enjoyed relatively longer job periods. In contrast, the decision making process was wholly dependent on the supervisors; the employees had limited role in the organization and was restricted to successfully accomplish the task assigned to them. The trend changed during the last two decades of the twentieth century, the increased pressure of domestic competition and international competition, advances in the technologies, important financial change etc compelled the business organizations to look for the augmented flexibility in order to enhance the yield, rapid responsiveness to changing markets situations and innovation. The business organization have adapted the strategies to eradic ate the permanent jobs not only for the periphery group of work force but also for the core group,

The Quest Of Life From Childhood To Death Essay Example for Free

The Quest Of Life From Childhood To Death Essay The quest for life has always been a medley of â€Å"the good, the bad and the ugly†. The occasional ups and downs of life and the frequent twists of fate here and there have left nobody untouched even the famous celebrities people see as role models. From Cradle to grave, everyone is faced with one challenge or the order of diverse degree. This was what Terry Kay’s plot captured in his classical, award winning novel titled To Dance With The White Dog. The plot of the novel revolves around Sam Peek, a complete family man, a local farmer and a celebrity, for featuring in many horticultural magazines in Hart County, Georgia, who devotedly planted pecan tress and even more devotedly loved his wife, Cora. For over 55 years, they were happily married, with kids until tragedy came knocking one night when Cora suddenly develops a heart attack which led to her death. Sam, already in his eighties was deeply saddened by his wife’s death. The children were not left out in sharing in the sorrow for they were one very happy family and devotedly loved each other. Sam’s health was naturally affected with by his grief and his daughter, Kate became too worried over his health, most especially when Sam claimed he keeps seeing a stray white dog that nobody else could see. Even Sam’s favorite son, James did not see the dog initially and everybody believes that the grief has affected his and simply going crazy, except his grandson, Bobby. However, after a series of events, everybody began seeing the white dog. Until the dog eventually disappears immediately after Sam’s death. It was concluded that the dog was Cora in another form. The theme of the novel is virtually about the quest or journey of life.The series of quest in Sam’s journey of life. His â€Å"saddest day† of loosing his wife, the lonesomeness that follows and the strength to live life without his wife. Sam’s story is about a true grief, aging, love and family life. Adding flavour to the quest is the mysterious White Dog that can only be seen by Sam Peek. It demonstrated a life-long love, natural process of aging and family relationship. One can taste bitterness and sweetness as one enters Sam’s life. You can feel the tears in his eyes, loneliness in his heart and joys on his face as the entire book enfolds vividly and dissolves in your mind. The book has been described as poetry portraying itself to be fiction. Despite his many children and friends, Sam felt lonely after his wife’s death. He had been invited for his 60 year college re-union, which he was looking forward to going along with Cora who promised to go with him. She died the very day the invitation came in the mail. Sam left home for the re-union, but lost his way along the road, he ended up in a medley of memories of his past struggles and achievements. He ended up going to where he proposed to Cora. He took a while reflecting on how he spent his life, the good old days with his wife, the younger days of the children. The life after his wife’s death and his companion, the mysterious white dog. He eventually discovers that he has cancer. As the cancer progresses in its stages, his oldest daughter moved back in to take care of him. Meanwhile, during his lonely days, his companion, the white dog would come around to keep him company. He was living alone in the farm. His children did not believe he could survive living alone in the farm without his wife. â€Å"How can this elderly man live alone on his farm? How can he keep on driving his dilapidated truck down to the fields to care for his few rows of pecan trees?†   Their fear was further aggravated when Sam keeps telling them about a white dog, â€Å"as white as the pure driven snow†, which seems to be   invisible to everyone but him, his children   be to think that grief and old age have gotten to his brain. Sam on the other hand begin to think his children crazy. Sam, knew he saw the dog. He, one of the smartest men in the South when it comes to trees could not be insane. He survived the pain of loss, grief, loneliness and old age yet maintaining the old farm alone. It is an emotional and intriguing story tracing Sam’s life through his life span, his memories, travails and the process of learning in life. Sam learns that the simple things of life are the most important after all. When he needed anyone, the white dog was always there, showing itself only when it felt was necessary. The story proves that love transcends death, for the love of Sam and Cora continued after Cora’s death through the white dog that Sam saw licking up grease on his back porch. Strangely enough, the white dog looked just like a dog that Sam and his wife had when they first were married. As Sam’s eldest daughter moved in to take care of him in his dying days, he opens the door for the white dog never to be seen again. After Sam’s death, the dog was not seen again either, only a faint print of the dog’s paws was noticed on his grave. The work was inspired by the experience of the writer and that of his parents. Kay was born in Hart County, Georgia, the setting of his novel. The eleventh of twelve children, which was the reason Sam had many children and friends. He grew up on a farm, he said that his parents had an undying love which he uses his novel to express, proving that true love disregards the concept of time and can possibly carry on lasting for eternity. It is actually a revised story of his experience about love, family and relationships.   A memorable experience of his childhood struggles, parental love and devotion, peer and family interaction etc. Summarily, the novel captures a true- life-like-story of humor, love, and friendship woven through the journey of Sam’s life. A quest for life from cradle to grave of an old man who must deal with the death of his wife death, as well as the trials of old age. A compelling story of the unusual struggle for survival despite the loss of a true companion and the other series of events time temper one life with. Sam Peek is a personification of strength, will and endurance, as he chose to continue to live on with all odds. Eventually his death culminates to creativity of the novel as the paws of his perpetual companion, the white dog, which was another form of Cora, was found on his grave. A true proof that their love will continue even after death.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Reference: Terry Kay: To Dance With the White Dog: Washington Square Press 1st edition Trade.1991 Paperback. ISBN # 0671726730 http://www.terrykay.com/TerryBio.html www.mupress.org/webpages/books/blackmarrhouse.html www.amazon.com

Recruitment Case Study Essay Example for Free

Recruitment Case Study Essay Recruitment is when BHX looks for a new member of staff. BHX needs to recruit new staff for different reasons. It could be that they need staff for to fill in new posts or for an extra help for other staff. Sometimes BHX need new staff because they need to replace the old staff with new staff with more experience and qualifications. To recruit staff there is a process for it. There are seven steps in the process. To appoint the right person for the job they need to go through the seven steps for each of the applicants. For recruitment the manager and the human resources are responsible to recruit new staffs. As other organisaton BHX has a policy for recruiting staff. The employer at BHX has to obey the policy. The policy reduces the chance of a candidate being treated unfairly. The law and ethics at BHX are very strict. The law says that there must not be any discrimination against the employee and the employee should have the same opportunity regardless of race, gender, or disability. All disabled applicants who fully meet the Person Specification for the post for which they have applied for has to be guaranteed an interview at BHX. In BHX the recruitment is done by human resource department and the manager. Steps in the process There are seven stages in the recruitment process. 1. Identify the vacancy 2. Draw up a job description 3. Draw up a person specification 4. Advertise the vacancy 5. Shortlist applicants 6. Interview applicants 7. Select and appoint the most appropriate candidate (Carysforth C and Nield M (2002) GCSE applied business for edexcel hieneman) pg235 Agreeing the vacancy: Before recruiting new staff the manager has to think that in which area do BHX need more staff. And manager also has to ask permission of BHX that if they can recruit more staff. BHX will allow manager if they really need some new staff. Staff do cost lost of money and therefore BHX will need to think if they really need new staff. Each department in BHX has budgets and they are only allowed to recruit staff if they are able to pay for the recruitment process. This is what they need to think before advertising the vacancy. Here are some of the reasons why BHX might recruit people. * It could be that more airlines are landing at BHX and therefore they need more staff to service the planes. * More passengers are using BHX. * Someone has been promoted to the higher level or someone left the job. Drawing up job description: A job description tells the employee the key facts relating to the job. BHX needs to list the job title, all the responsibilities, main duties, salary of the employee. When someone applies for the job BHX has to give them the copy of job description so this tells them job covers everything they are expected to do. Here is an example of a job description at BHX. At the top of the job description there is information about the employees post title, the department the employee is going to work in, date etc. After that it says the purpose of the job. The main part of a job description is the employees main duties and responsibilities. At the end there is a box with a signature of the employees relation manager and the section he/ she is from. BIRMINGHAM INTERNATIONAL AIRPORT LIMITED JOB DESCRIPTION DIVISION: DEPARTMENT: Human Resources POST TITLE: Human Resources Administrator GRADE: C career grade DATE: January 2006 Job Purpose Complying with Birmingham International Airport Limited employment policies and procedures and recognised best human resources practice; to provide an efficient and effective human resources administration service, that that is customer driven, proactive, flexible, facilitates workable solutions and supports the Company in the achievement of its objectives. Main Duties and Responsibilities a. To ensure the planned human resources services for which this post is responsible for, are delivered according to Company policies and procedures and outlined departmental performance management standards. Undertaking the work of this post in line with the Company values, department objectives own personal responsibilities and professional standards. b. To be responsible for ensuring own administration is managed to expected business standards in a timely manner, without loss of quality standards. This includes responsibility for responding to telephone enquiries, drafting/word-processing routine and adhoc letters, minutes of meetings, reports and other documentation. c. To take a proactive role in the development of the human resources department administrative systems and processes; and communicate such developments, in a manner that supports the Company values and objectives of the department. d. To co-ordinate the recruitment cycle including but not limited to:- * preparation of advertisement, job descriptions, person specifications, * liaising with applicants, * equal opportunities monitoring, * attending candidate assessment. * progressing the employee reference checking process, * preparing accurate contract of employment, * coordinating, maintaining and progressing the Companys employee probationary assessment process. e. To maintain and update the Companys recording systems in respect of counter terrorism checks for relevant employees. For the purpose of employee counter terrorism check renewals to ensure relevant employees and the Department for Transport are notified in good time of the forthcoming expirery of their counter terrorism check clearance. f. To maintain effective housekeeping and ensure accurate updating of the computerised human resources information system (CHRIS) and manual recording systems as they relate to the work of the Human Resources Department. g. To produce human resource management information using the CHRIS, Company databases and spreadsheets for the production of statistical and other human resources related information for management reports. h. To carry out such other duties commensurate with the grading of the post,which will be determined from time to time, in line with the needs of the business. The airport company reserves the right to vary the duties and responsibilities of staff under Conditions prescribed in local agreements. Thus, it must be appreciated that the above duties may be altered as the future changing needs of the service may require. Employee Relations Manager Section Head (School resources) Drawing up person specification: BHX has to list all the appropriate skills and qualifications needed by the employee. They have to list this so only the person with an appropriate qualification can apply for the job. This also enables the employer to think about the best type of employer needed for the job. It also tells the employee what sort of training does the employee need Here is an example of a person specification at BHX. This helps the employer to recruit the best person in BHX. The person specification lists all the knowledge, skills, experience, qualifications etc the employee should have. BIRMINGHAM INTERNATIONAL AIRPORT LIMITED PERSON SPECIFICATION JOB TITLE: Security Guard (Part Time Terminals) GRADE RANGE: Security Guard DEPARTMENT: Aviation Security REPORTS TO: General Manager Aviation Security KNOWLEDGE 1 Emergency health and safety procedures including public safety issues HOW TO BE ASSESSED A/I SKILLS/ABILITIES 2 Physically able to carry out passenger and bag searches 3 Ability to remain calm and assertive in emergency situations 4 Basic computer awareness for the purpose of security ID pass checks and report writing 5 Good customer service practices to represent the company in a professional manner 6 Ability to remain alert and vigilant to undertake indoor and outdoor security patrol duties, boarding card and security ID pass checks 7 Well developed verbal and written communication skills 8 Ability to write short and accurate reports 9 Ability to work on own initiative and within a team 10 Ability to deal sensitively and tactfully with people on a one to one basis 11 To work a variety of shifts, inclusive of weekends and bank holidays I I I A/I I/TEST A/I/TEST I/TEST A/I I A/I EXPERIENCE 12 12 months experience in a customer facing role 13 Working to agreed standards and regulations and internal procedures in a consistent way A I EDUCATIONAL QUALIFICATIONS 14 Numerate and literate to perform the duties of the job TEST OTHER ATTRIBUTES 15 Willing to undertake mandatory training relevant to the job 16 Able to comply with the company dress code 17 Live within a 30 miles travelling distance of the airport to respond to call out/shift cover 18 Full previous 5 year checkable history (e.g work, study, unemployment, home worker) 19 Able to successfully pass a colour blindness test and medical examination A I A A OH How to be assessed Key: A Application form I Interview TEST Saville Holdsworth tests, and/or Managers designed test HR Certified by HR Department OH Certified by Occupational Health Department Birmingham International Airport Limited is working towards equal opportunities in employment and all employees are required to operate within the spirit of the Companys Equal Opportunities Policy. Employee Relations Manager Departmental Manager (http://www.bhx.com/personnel/jobs/52/Aviation%20Security%20Personnel%20person%20specification%2003.07.doc) Advertising the vacancy: BHX has to decide where to advertise the vacancy and to list al the skills, qualifications and all the attributes. The advertisement includes all the terms and conditions of the employment like salary, number of hours etc. There are different methods of advertising that BHX uses. They advertise low skilled jobs in the newspaper because it a very cheap way to advertise an vacancy. They advertise their vacancy in a newspaper which is delivered around Birmingham and neighboring towns and cities because it is more likely that a local person will apply for a job and its easier for the employee to get to the airport. They advertise some of their job on their website. They also advertise their job at job centers because lots of people who look for a job visit there to find jobs. Here is an example of the job vacancy of an aviation security guard at Bhx. This vacancy was advertised on the Bhx website. In this vacancy BHX cannot recruit a male security guard because at the top of the vacancy it says that they need a female aviation security guard. In the advertisement it lists all details about the job, the opportunities the employee will have and the salary. Female Aviation Security Guards Salary à ¯Ã‚ ¿Ã‚ ½11,187 à ¯Ã‚ ¿Ã‚ ½13,295 per annum (pay award pending) Closing Date 21 Mar 2007 Details If you are female and looking for a rewarding part time career opportunity, we have a vacancy that may interest you: FEMALE AVIATION SECURITY GUARDS à ¯Ã‚ ¿Ã‚ ½11,187 à ¯Ã‚ ¿Ã‚ ½13,295 per annum (pay award pending) (8 hour shifts, including weekend working and Bank Holidays) The Business Birmingham International Airport aims to be the best regional airport in Europe and, as the second largest airport outside London, regularly handles in excess of 9 million passengers each year, making it one of the busiest UK airports. If you want to be part of a vibrant and supportive team that is helping to shape the future of the business, here is where you make the connection. The Opportunity The main responsibility of this role is to ensure the safety of passengers. To be successful as an aviation security guard, it is important that you have a polite and professional manner, as you will be responsible for checking passenger identities, boarding cards and be required to perform bag and physical body searches. You should be comfortable working on your own initiative and be able to stay calm in emergency situations, while ensuring all security and airport regulations are adhered to. This is a customer facing role so we would like our aviation security guards to have well developed verbal communication skills and as you may be called upon to report on security related incidents good written communication skills are equally important. Previous security experience is not necessary as full training will be given to the successful candidates and you will also receive support from other team members. The Person In return for your efforts in this role, you can look forward to a competitive salary, a generous annual leave entitlement, free on-site parking, stakeholder pension scheme and Company share scheme. We also offer discounts on a variety of retail and catering outlets within the airport and discounted travel/holiday offers. Sex Discrimination Act 1975 section 7(2)(a)(i)) applies and on this occasion male applicants will not be considered. To apply, further details and an application pack are available via our website www.bhx.co.uk or write to the Human Resources Department, Birmingham International Airport Limited, Birmingham B26 3QJ (http://www.bhx.com/page.aspx?type=jLNyxnRIZKE=id=2N3FyjXb9IM=job=XZn9xPVMN1E=) Shortlist the applicants: Shortlisting applicant can be very difficult for BHX. Sue Timothy who is a personnel manager at BHX has to make sure that she shortlists the applicants fairly. To do this fairly she has to look at candidates Curriculum vitae. She has to look at what sort of grades, qualification, work experience and good references from their teacher or their previous employer. If the persons C.V. matches the person specification then Sue timothy can consider the applicant for the next stage which is the interview. Applicants with better qualification will be considered first for the interview and applicants with very minimum qualification will be rejected. Interview the applicants: In Bhx there is a two stage interview. The first interview is done by the human resources and the second interview is done by the manager of the department. This two stage interview is only done if the employee has applied for the high skilled vacancy. For example if someone applies for a job like an aircraft dispatcher, there will be a two stage interview. This is because aircraft dispatcher is a highly skilled job. There is a one stage interview at BHX. For example if someone applies for a job as a cleaner, there will only be a one stage interview. This is because a cleaner is a low skilled worker. At BHX interviewers are trained so that they know hot ask questions and what types of questions to ask. Interviewers who have experience at Bhx will ask open ended question which means that the candidate cant just say yes or no to the question. Example of the ended question can be What made you apply for this job? For this the candidate will have to give reasons for the answers. These kinds of questions tells the interview that how well the appl icant communicate. To make the interview fair to everyone, the interviewer has to ask the same questions to all the candidates. Select the candidate: This is the final stage of the recruitment process. BHX will have to choose the best candidate. They choose the best candidate by looking at how well the candidate has done in their interview. Sometimes an applicant with a really high qualification does badly in the interview. These mistakes could be that the applicant was too nervous during the interview. It could also be that the applicant did not communicate very well with the interview. As BHX is a huge organisation several people are involved in recruiting people. In Bhx human resources and managers are involved in recruiting people. In the interview only one person interviews the people because this makes the interview fair to everyone and the interviewer will ask the same questions to everyone. While employing for the job at Bhx the employee has to apply with the curriculum vitae because in the C.V. its got all the information about the employee like all the qualification from GCSEs to a university degree and all the work experience the employee did. The employer needs to see the C.V to make sure the employee has the correct qualification in order to get the job at Bhx. Before applying for the job at Bhx the employee needs to have one or two references from the previous employer to see if the employee has a good behavior and a good record Overall I think that a recruitment process is very successful in Bhx. Everyone who applies for the job at Bhx has equal opportunities because in the interview the interviewer has to ask the same questions to everyone. With all these seven stages of recruitment Bhx recruits the best person for the job. Recruitment at Bhx can be done better if the interviewers are polite and they know what questions to ask. They can also advertise the job far away from Birmingham so there is more chance to get the best person who will meet all the person specification for the certain job. Staff Development and Training Training is related to job specific skills and abilities, learned at BHX. Development means to increase knowledge, skills or experience. A cleaner will need different training then an airport dispatcher. This is because they all have different job roles and different responsibility. The cost of the training depends on the type of training the person is doing and the level of the job they are at. For example the cost to train a manager is much higher then to train a cleaner. On-the job training is an important way in staff acquires relevant knowledge and skills at work. On the job training is when the staff trains in Bhx. The example of on the job training could be an induction. Induction means when the employee comes to the job for first time, the supervisor has to show the person around Bhx to get familliarise with the other staff and work place. Off the job training is when the staff trains within the Bhx but in different location. The example of off the job training could be someone learning how to use a computer in a training centre. In Bhx the employer needs to train and develop staff for different reasons. They need to develop staff because the job and technology changes. Lots of staff at BHX works on a computer. As times goes by new technology comes and they need to get a special training to use it. Promoted staff needs new skills. Also the new staff needs training. So Bhx has to organise some training events. Without the training the new staff wouldnt have a clue of what to do at BHX. With the training and development, staffs skills improve and when the staffs change their jobs then they would need less training. The staff might need training because during the performance review they might have done badly because they had a lack of skills. Bhx can improve its training system by allowing more budget in the training department. This will mean that staff can get trained more effectively and they will learn more skills during the training. Training can also be done better by recruiting more people who have more qualifications and employees who need less training. This saves money. At BHX there are different types of training. * Induction training is to familiarise the new employees with staff their work place and health and safety in Bhx. The cost for this type of training is very low. * On the job training is for the staff who needs to learn about Bhxs equipment and system. This type of training is cheaper because the staffs are trained in Bhx and Bhx dont have to pay for the accommodation and travel for the employees. * Off the job training is for people who need to learn about other aspects of the job. It can be really expensive to train staff away from Bhx because Bhx has to pay for the employees accommodation and the travel. * E learning (Electronic Learning) means an employee who learns and trains by a computer. This type of training can be really expensive because having an I.T system is expensive and they BHX have to buy different kind of software for different type of training. There is a future need for all these trainings. With the training, staff can do lots of other things which they couldnt do before the training. There are new business opportunities. There is a greater staff motivation. Bhx does work towards IIP (Investors In People). An IIP is a national standard that wants Bhx to train and develop all their employees to help achieve Bhxs objectives. National training awards started in 1987. The training awards are awarded to both employee and employers in Bhx. Every year a few staff gets this award. To get this award the learners have to prove that they have demonstrated excellence skills in their training. www.google.co.uk Application form at BHX When BHX recruits new staff the employee has to fill the application form very carefully. This is because the employer of BHX wants to know every single information about the employee. In the application form the employee has to fill all his/her personal information i.e. name, D.O.B., home address and many more. The employee also has to fill the health information all the secondary school information, the grades that employees has achieved, all the college and universities grades achieved and qualifications that the employee has. The employee also has to list all the skills, knowledge, abilities and experience they have. They also have to list whether they have worked for different company before.

Comparison of theories on death and grief

Comparison of theories on death and grief Death can be defined as the indisputable biological end of life. In order to study and understand this phenomenon, one has to delve into the human perception of it. Woody Allen once said I dont mind dying, I just dont want to be there when it happens. The experience of such a loss, especially within a group of people as dependent of one another as is the family, is often the cause of grief for the bereaved individuals. The perception of death, nevertheless, seems to differ from culture to culture, as do the rituals encompassing the coping of the family (Kart, and Kinney, 2001). Zoroastrianism, one of the oldest religions to have ever existed, was characterised by its belief in one God, as well as the need for reservation of the pureness of the elements. Death for the Zoroastrians meant a reuniting of the soul with its guardian and protector, fravashi. The dead were kept in the Tower of Silence, traditionally, to be purified by nature. Life and death were thus not a beginning and an end but parts of a greater hoop of life. East to these Persian grounds survives up-to-day Hinduism, Indias main religion. Hinduism stands for the indestructibility of the soul and hence its cycle from birth to death, before it is reborn. Death again is not regarded as the end, but merely as a stage within a greater loop of meaning. Here, however, cremation is obligatory, minus some exceptions (Garces-Foley, 2005). Japanese rituals differ in the fact that a bigger part of the community is involved, than the family, mainly due to their collectivistic culture (Kart, and Kinney, 2001). After death, a bedside service is performed where the family is consoled and bathing of the dead body occurs. This is thought to enable the spirit to move on to the next world. The western culture on the contrary, tends to dissociate the living from the dead by allowing as little interaction and exposure to death as possible. A complete stranger is assigned the organising of the funeral, while the hospital cares for the body itself. During the funeral, mourners are to show as little grief as possible in public. Still, the impact of social class is evident here, since the amount of mourning expressed by the family depends on their social and educational background. (Kart, and Kinney, 2001) . It becomes evident from the above, that a promise to afterlife and the perpetuation of some part of the current existence (soul, body, chemicals, etc) as well as the idea of a better place, was and still is intending to help the family proceed with their everyday lives after the bereavement and grief. Apart from religious factors, the difference between cultures might also demonstrate different attempts of people to cope with the grief of death. Death can be viewed from a multitude of different standpoints, which contribute to the management and expression of mourning from the family and family members. This makes generalisation of behaviours towards grief hard, if not impossible (Bates et al., 1993). The philosophical approach to death and bereavement suggests the existence of two types of death; good and bad death. For the family, the distinction of these two, very vague notions, depends on the conditions with which the dying person dies. According to Grosz (2003), the dying person must have his/her pain controlled by the treatment, as far as possible. Other conditions for a good death include the ability of the patient to make conscious decisions of his/her own for the treatment, as well as be handled as an individual, bound with experiences from life, and not as an anonymous patient. Moreover, the dying person must have come to terms with his/her disease and manage any unfinished conflicts such as family, busyness or personal affairs. If these conditions are met, then the semblance of a good death could be acquired, thus permitting the surviving members to access their everyday lives faster and healthier, having dealt with the coping of the bereavement faster and more successf ully than if a bad death had occurred. 2. Definitions of Bereavement, Grief and Coping Bereavement is the condition the family and/or individual are involved with, after the death of an important person (Stroebe et al., 2008). This deprivation is only likely to cause grief, the natural response to a loss. Grief can be defined as the internal manifestation of the strong emotions, raised from bereavement (Stroebe et al., 2008). It is often used interchangeably with the term mourning, which is though the external dealing with grief. That is to say, mourning is the exhibition of grief in public, which eventually leads to the addressing and dealing with the latter state (Stroebe et al., 2008). Because the line between grief and mourning is this slim, the two have come to be used as umbrella terms (Grosz, 2003). Coping is the demanding task of adapting oneself psychosocially, to challenging, threatening and/or harmful circumstances (Moshe, 1996). The stress is managed or even eliminated under behavioural and cognitive endeavours (Lazarus, and Folkman, 1984; Moos, and Schaefe r, 1993). Some people though have been observed to have difficulties in reintegrating themselves within their older daily routines or in pertaining to relations with other persons. Maladaptive coping can hinder the recovery rate of the family and/or individuals, giving rise to feelings of loneliness, depression, hallucinations and even health problems related to stress, as is the abdominal pain and breathing difficulties (Parkes, 1972). People who have suffered bereavement very unexpectedly, or experienced it under shocking conditions, like suicide and homicide, are the ones most likely to acquire maladaptive coping (Grosz, 2003). How individuals cope with bereavement, grief and mourning, depends on a number of factors. Firstly, as it has already been mentioned, spiritual and religious beliefs or practices and culture of the person, tend to affect their way of viewing death, thus promoting a number of different coping methods, which are to be investigated later on. Again, the way death was experienced as well as the bonding the person had with their important one, before death, seems to also affect the coping. The more dependent the person was to the deceased, the harder it is to let go (Grosz, 2003). Finally, the family itself is a factor pivotal to the dealing with the death of the important one, especially when it comes to children and young adults. If the family is open and caring towards each of its members and is ready to share the pain and experiences, then the whole process of dealing with the death of the deceased is greatly facilitated and rapidly overcome (Walsh, and McGoldrick, 2004). All the above factors are, nevertheless, influenced by the very personality of the mourner, which at the end of the day is the most important of all factors. Stemming from the aforementioned considerations, related to the impact of ones death on his/her environment, the ultimate aim of this essay is to investigate how people cope with the death of a family member. Further, a number of relevant theoretical points have been introduced for the better understanding of the issue, along with empirical evidence. 3. Stage Theories of Grief I. The Five Stages of Death (DABDA) Back in 1969, top thanatologist KÃ ¼bler-Ross influenced the viewpoint of medical and health psychology, as she sensitised the world public opinion on terminally ill patients and their treatment, in her book On Death and Dying. There, she describes the five stages of grief people undergo while in loss of their important ones. It is of utmost importance as she has underscored many a times herself, to understand that not all people are the same or experience the five stages in the same sequence, for the same amount of time, or even confront some at all. As she supports, it all depends on the individual and their environment. The stages were first thought to only apply to the patients, but later, their application was broadened to any type of loss as is the case of a divorce, loss of occupation, death of a family member. Denial is considered to be the first of the five stages put forward by KÃ ¼bler-Ross (1969). She initially correlated this phenomenon to a number of factors influencing the patient, and in our case, the family. She considered the fact that the way one is told of the irreversibility of the terminal disease, along with the pre-existing experiences with the dying person and dependence on him/her, affects somehow the extend to which one is involved with the particular stage. However, though she suggested that everyone did go through this stage at some point, she only noted a very few cases that had kept the denial barrier up until death. Often, the individuals grew more and more confident of the idea of dying. Anger is the stage thought to follow denial, even if no real pattern can be identified for all individuals as of the sequence of stages, progression and management. Strong emotions as rage and fury, are said to overwhelm the person who displaces this anger to all directions. This, is what makes this stage the most difficult to be dealt with since ire erupts almost at random. To KÃ ¼bler-Ross (1969), this stage is again something everyone does go through sometime in their grieving period. Bargaining, although not quite as famous as the rest of the stages, is thought to be of significant importance to the mourning family. At this point, the person would crave for an amendment of the situation or for the time to go back to when ignorance of the event prevailed. Experiencing the death of an important one is often very painful, disrupting the habitual life of the family. This is enough reason for one to be wishing to go back to what they used to consider normal, before the knowledge of death. Bargaining, the asking of a favour in return for another, could be targeting the very self of the person, or even God, the doctors, or chaplain. These favours are often kept confidential, concealing quite often, unexpressed guilt. After the family has dealt with the new burden of knowledge and emotional awareness of the death and loss of a family member, depression may be often observed. Along with the person, plagued by his/her disease, the family suffers as well. The emotional burden to bear is huge and frequently fights between the members of the family arise. However, this is only a tip of the familys problems. Funding the treatment of the dying person is quite the times, responsible for the loss of ability to purchase items and needs that were previously thought commonplace. The tension and depression could grow more rapidly from the absence of the dying person, in case the family was dependent on his/her role before the knowledge of the terminal disease. Such could be the case of a money-making husband/wife or mother/father to children. Acceptance is the last stage to come, according to KÃ ¼bler-Ross (1969), and unlike the common belief, it is a stage of no happy emotion. As a matter of fact, it is a stage of no emotions whatsoever, but looks more alike a giving up to the inevitability of the situation, weakened and unable to fight it any longer. The family has gone through many hardships and still does, due to their dying important one. However, at a point, the family understands that they cannot affect the situation or death itself, leaving any type of action to the doctors. After acceptance has been reached, re-assimilation to everyday life begins. KÃ ¼bler-Ross (1969) stage theory has been formulated via many interviews and case studies on terminally ill patients, which were later generalised to the whole of losses. The sampling she used was relatively limited to the USA, and particularly Chicago, Illinois where she first began. Empirical evidence has demonstrated that this stage theory if partially accurate. The study by Maciejewski et al. (2007) studied 233 bereaved people living in the state of Connecticut, USA and for three years. The results added to the psychology of death, elucidating the five stages of grief. People initially demonstrated disbelief, which had been regarded as similar to the stage of Denial, towards the new information. Disbelief diminished gradually, until it disappeared one month post loss. Yearning was the second stage to be identified as it reached a zenith upon the fourth month post loss, and was characterised by the urge of the individual for the bereaved family member. Anger, the ensuing stage, reached a climax of its own five moths post loss and contained the violent emotions of the individual, displaced toward all directions, as the stage theory suggests. Six months post loss were characterised by depression, which was finally followed by acceptance; a process which has escalated from the initial apprehension of bereavement, 24 months post loss. This evidence agrees with KÃ ¼bler-Ross (1969) and her stage theory, to some extent. The same pattern of organising the mourning of a bereaved in stages is followed, and even some of them are very much alike the stage theorys ones. Disbelief and anger could be running parallel to denial and anger. Nonetheless, the theory and study class one another, on the basis of grief display. While KÃ ¼bler-Ross (1969) seems to position Denial as a first illustrator of grief, the results of Maciejewski et al. (2007), propose Yearning to be the main indication of grief from the first month of loss to the twenty-fourth. Moreover, Acceptance i s not thought to be an end-stage, but one which develops throughout the mourning period and reaches a peak at the end of it. The theory of the five stages of death has been overly criticised based on two major areas of clash. Firstly, the theory is said to be solidly based on KÃ ¼bler-Ross personal experiencing of terminal diseases, bereavement and coping. Since 1969, no further evidence other than the interviews has been put forward to fully explain the existence of the five stages of grief as well as their development. While it is a fact that due to the nature of the subject, empirical evidence is hard to obtain, studies as Maciejewski et al.s (2007) does not portray or confirm any validity or reliability of the theory. Friedman and James (2008) go as far as saying that the stages are more of a misconception of the public and media, who have come to relentlessly utilise the stages of death, than they can be considered a theory. The interviews and case studies KÃ ¼bler-Ross (1969) puts forward as evidence of the existence of stages, are thought to be too biased from her own assumptions and expectations, to be considered as support to the theory. Nevertheless, it is important to take them into consideration, since they are among the few ways of studying this particular topic of death and dying, without breaking the ethical code. What could be a limitation to her research though would be the small sampling she used, of people in the USA, thus making generalisations only available to similar cases and not for example, people of collectivistic cultures. Secondly, KÃ ¼bler-Ross (1969) theory has been criticised of being very broad with its description of stages. Due to her saying that not all five stages have to be completed in any particular order, or duration while mourning, the theory has been criticised of being too vague. Stages are supposed to be having a beginning and an end, a duration, and be characteristic to all individuals from at least a group of similar individuals i.e. dying patients and their families. Since the above conditions are not met, they cannot be considered stages. Additionally, the use of the term stages is said to cause more harm than good due to the misconception of time. Once one refers to stages, time is involved and people in mourning are likely to stay inactive, waiting for the symptoms of the stage to allay. This can of course give rise to more complex psychological traumas and thus harm the individual (Friedman, and James, 2008). When it comes to stages as Depression, the fluidity of the stages of death can be fully seen, due to the free use of the term. That is to say, depression is more of a psychiatric diagnosis of illness rather than sadness or any other such emotion. When is the person considered to be sad and when depressed? Subsequently, how to diagnose depression and treat it when it is imposed as a natural stage in the theory of mourning? Due to the nature of the subject, not much empirical evidence can be gathered for either fully supporting KÃ ¼bler-Ross (1969) theory or proving it inefficient and harmful. All evidence is partially anecdotal and coloured by the researchers interpretations, as was KÃ ¼bler-Ross interviews or Friedman and James (2008). II. Alternative Explanation to Grief An alternative theoretical approach to grief due to the death of a family member, is Bowlbys theory of grief (1961), where the psychophysiological components are greatly considered. Here, four main stages are to be considered. Numbness to protest is the first of the stages and consists of the confusion and breakdown of the bereavement paired with the psychological and physical dejection, where elevated blood pressure and heart rate might occur. This seems to be the first reaction to the new lifestyle imposed on the family members due to the loss of the important one, and need to get acquainted with the new life. Bowlby has studied the reactions of the body to the stress and strain of bereavement, only to find they match the stages he has put forward. Such indications include abdominal pain, hallucinations, etc. Alike the indicators put forward from the study of Maciejewski et al. (2007), yearning is identified as the crave to be closer to the deceased, whether that be with the help of inanimate objects, people or even places that trigger memories of the past live with the person. When this second stage is overcome as well, the third of disorganisation and despair arises.

The Role Of Zeus in Homers Iliad :: Iliad essays

The Role Of Zeus in Homer's Iliad In the era of Homer, divine intervention was thought to be typical, and one of his foremost works, The Iliad, reflects this. Nearly all of the Greek gods are involved in the outcome of the Trojan War, which happens to be the background story of this epic poem. The gods are used by Homer to add twists on an otherwise standard plot of war. I shall concentrate on Zeus, however, and reflect on his actions and their outcomes on the Trojan War, and more importantly, the story of The Iliad. Zeus, very untypical of a Greek god in his lack of involvem7ent in the Trojan War for selfish reasons, was portrayed as the father figure, being impartial and fair to both sides of the war. He remains this way to serve as a check for each god's involvement in the war. Without his presence at the head of the inner circle of Olympus, it is likely that the activity of the Trojan War would become chaotic, possibly even becoming a playground of war for the gods. With Zeus's majestic power, above all of the other gods combined, along with his experience, he is quite befitting to his role in the storyline of The Iliad. The Iliad was thought to be written by a Greek minstrel named Homer. The Iliad was the first of the major epics credited to him, the second being The Odyssey. Discussion about Homer among scholars inevitably leads to controversy on nearly every conceivable issue, ranging from his birthplace to his actual composition of either of these epics. Because of our lack of reliable information, we have but a small fragment of knowledge agreed on by scholars about the writer of the first great piece of literature of Western civilization. Homer in ancient Greece was conceived as a "blind, old man, singing or reciting his own compositions" (History of Horticulture), and at least seven ancient Greek cities claimed to be his birthplace. His work has been questioned as to two separate ways: if one minstrel, possibly named Homer, composed these works alone, and if so, if this minstrel wrote both of these epics. It has been argued that Homer is, in fact, the collective progression of minstrels that have passed this

Compare & Contrast The Rocking Horse Winner and The Destructors :: comparison compare contrast essays

Compare & Contrast  The Rocking Horse Winner and  The Destructors In D.H. Lawerence's short story, â€Å"The Rocking Horse Winner†, and Grahm Greene's â€Å"The Destructors, there are many truths to consider.   Although these two stories are considerably different, the message is the same.   Whether in a life-like story, such as â€Å"The Destructors†, or a fantacy, like â€Å"The Rocking Horse Winner†, the seeds of materialism are planted and nourished in lives of the characters.   The aspects of materialism in these two stories develop desired conclusions by its characters.   In order to understand the similar message of Greene short story â€Å"The Destructors† and Lawerence's â€Å"The Rocking Horse Winner†, one must scrutinize the various aspects of each story.   When comparing the themes of each story, surprising similarities arise.   First, both are developed around the lives of children.   In â€Å"The Destructors† a group of boys called the Wormsley Gang have the same view of the world around them.   They have grown up together and share stories about the bombs that destroyed their town.   They also challenge each other to accomplish various tasks.  Ã‚   The house that the boys ultimately destroy represents the greediness of Mr. Thomas, an architect who owns the tattered home.   The Wormsley Gang called him ‘Old Misery’.   In the Rocking Horse Winner†, the story’s plot is thickend by a a young boys obsessive desire to â€Å"become lucky†.   This young boy, Paul, believes that his house is continually whispering, â€Å"†¦there must be more money†¦there must be more money†.   Paul is able to relate the self-proclaimed dissatificatoin of his mothers life with the odd mood of his house.   Paul knows that although his mother appears to have everything together on the outside, she does not love him on the inside.   Paul believes that he can please his mother if he is able to find a way to give her more money.   In both stories, the houses were very symbolic.   When comparing the emotions and feelings of â€Å"The Destuctors† and â€Å"The Rocking Horse Winner†, one will discover how their characteristics affect the plot. In â€Å"The Destructors†, Trevor, who is the more natural leader of the Wormsley Gang, discovers his own anger upon visiting the home of Mr. Thomas.   Trevor then fuels the already burning curiosities of the gang, by challenging them to do something about it.   In â€Å"The Rocking Horse Winner†, Paul’s mother is also angry.   She feels the life she desperately desires, is not being supported with her husbands income.

Partnership with Parents Essay

Parents are experts on their own child and are their child’s first and main educators. To meet the needs of children in our care effectively, childcare centers have to build strong relationships with parents and make sure that the sharing of information is a two-way, on going process. Aim for practitioners should be to achieve an open, supportive relationship with parents, who will be made to feel welcome, involved and fully informed about what happens in the childcare center. The preschool experience is often a young child’s first significant experience away from home. The first separation from home frequently places stress on the family until the transition is made. I have vivid memories of the first day I dropped off my son at preschool. I must have had a thousand questions and a million concerns: Would he behave? Would he cry? Would the teachers be able to keep up with him? The questions and concerns went on and on until I and my son finally felt comfortable with the preschool staff and environment. Positive parent-teacher partnerships assist young children with the transition from home and promote healthy growth and development. Even though actively reaching out to parents requires time, patience, and energy, teachers benefit by understanding children’s home environments. If the partnership between parents, staff and child is going well, each need to be able to trust and respect the other. The self-esteem and well-being of the people in the partnership are important when they are working together. Very important is a good start. Childcare staff should to help parents and children to feel welcome when they first arrive at the setting for e. g. parents and visitors are given a friendly welcome by staff; an attractive display in the entrance area showing some of the recent activities that children have been involved in; information showing the names of staff, with their photographs. Important is positive image and messages about diversity- for e. g. different languages, ethnicities and genders. The key to success in the partnership is good communication. Practitioners can sharing information with parent for one-way or two – way communication. One-way communication occurs when teachers seek to inform parents about events, activities, or children progress through a variety of sources, such as an introductory letter at the beginning of the preschool year, newsletters, report cards, communication books, childcare center Web sites, and so on. Two-way communication involves interactive dialogue between preschool’s teachers and parents. Conversations may occur during telephone calls, home visits, parent-teacher conferences, open houses, and various preschool-based community activities. Teachers should actively incorporate both strategies to maximize sharing information with parents. Parents and teachers share in the responsibility of a child’s education. The two should work cooperatively to foster a positive educational experience for a child. Often times, however conflicts do arise. Conflicts between teachers and parents can arise in a number of ways. A parents sometimes have a hard time dealing with the fact that someone else is â€Å"parenting† their child. Another common parental gripe is that the teacher is not giving the child enough attention or otherwise treating her inappropriately. Additional problem may be language barrier. An increasing number of parents do not speak English as a first language so they are unable to understand communications from the preschool. This can be a real issue and preschool teacher should assess whether hi or she is in a position to address this. When it comes to things like parents meeting teacher can invite some of parents family or friends who know English and can translate Even those parents who are fluent in English can have trouble understanding some communications from the preschool. Preschool teachers may be always think carefully when communicating with parents and ensure that they don’t use the jargon they might use with they colleagues. The key to a good relationship between teachers and parents is open communication. Parents should always talk directly with the teacher about the problem. Good communication prevents conflict from arising and makes resolutions a lot easier.

Philip Larkin

Philip Larkin Philip Larkin, is a famous writer in postwar Great Britain, was commonly referred to as â€Å"England's other Poet Laureate† until his death in 1985. Indeed, when the position of laureate became vacant in 1984, many poets and critics favored Larkin's appointment, but the shy, provincial author preferred to avoid the limelight. Larkin achieved acclaim on the strength of an extremely small body of work, just over one hundred pages of poetry in four slender volumes that appeared at almost decade-long intervals. Although Larkin can be cynical and disappointed in tone these qualities are not characteristic of all his poetry.It is more accurate to say he takes a realistic and unromantic approach to life which is evident in his poems. In contrast, all his poetry shows a genuine sensitivity to others, and an awareness and sympathy of their life experiences. Church going is one of his most cynical poems. Even the title is cynical. † Church going† can mean goin g to church, or the fact that in his opinion the church is disappearing. 1st line is cynical. Larkin only goes in when nothing is going on, but in his opinion nothing important is ever going on in a church.Shows his disdainful attitude to church with phrases such as † another church† â€Å"little books† † some brass and stuff up the holy end† He is disrespectful, uncaring to church. He pronounces † Here endeth† and â€Å"echoes snigger loudly† Larkin is making fun of church and mocking it. But later in poem shows his sensitivity and understanding that men have an innate need to believe in something greater than themselves, and churches fulfill this need † A serious house on serious earth it is â€Å"and † Since someone to this ground†Although he atheist is sensitive to needs of others, and even empathies with others' feelings to some extent. In â€Å"Whitsun Weddings†. Larkin begins with very an everyday dis appointment, as he is â€Å"I was late getting away† for the weekend on the train. This shows Larkin’s very realistic perspective, down to earth problem. He then comments on his disappointment at man's ruination of the landscape, with observations such as † canals with floating of industrial froth† and â€Å"A hothouse flashed uniquely: hedges dipped and rose† the landscape is squalid and decaying because of man.When train reaches town it is nondescript† with acres of dismantled cars† Larkin than to his disappointment becomes cynicism when he starts to take notice of the people he can see rather than landscape. Brides are â€Å"parodies of fashion† who â€Å"survived † their wedding ceremonies. The whole concept of these country weddings is â€Å"wholly farcical† with â€Å"nylon gloves and jewellery-substitutes†, and â€Å"bunting-dressed coach-party annexes†. But he loses this cynicism to recognize mom entous power of love, marriage and commitment † Stood ready to be loosed with all the power.That being changed can give. This illustrates his sensitivity to the huge emotional significance of this day to the newly weds. He continues to display his sensitivity to power of love in final image of † like an arrow-shower†. Here his sensitivity can be seen as slightly tinged with cynicism in final words † somewhere becoming rain† love can decay and deteriorate until it becomes rain, not joy. â€Å"At Grass† can be read as Larkin being cynical about how horses are just forgotten when they are retired and no longer racing, but in final analysis Larkin seems think they happier now than before.Certainly right through poem Larkin shows remarkable sensitivity to horses plight † till wind distresses tail and mane†. With one â€Å"the other seeming to look on † the other. Really identifies with them † Do memories plague their ears like flies? † But he concludes â€Å"They shake their heads† – in contrast to being disappointed that they are forgotten and left alone now, rather than â€Å"fabled† as they were 15 years ago, when they were feted with â€Å"long cry† and reporters rushed to write headlines about them, they now † stand at ease, or gallop for what must be joy†.Larkin's sensitivity and empathy for horses mean he drops his cynicism and disappointment at their fate, and realizes they are happy. The poem â€Å"ambulances† takes a realistic view of the inevitability of death, and the pain it causes for the victim and family/friends. â€Å"All streets in time are visited† by ambulances, and death. The victim has â€Å"A wild white face that overtops† This is the effect of the fear that comes to us all in face of death. There is a sense of disappointment and pessimism in this poem, and cynicism that what we think is so important is useless when faced with death.As Larkin says all the activities we are so busy with in life, and think are so important are really meaningless â€Å"sense the solving emptiness that lies just under all we do† Only when faced with death do we appreciate the emptiness/meaninglessness of our lives, and the futility of all we do when it is inevitably going to end in our death † And for a second get it whole ,So permanent and blank and true† In stanza 4. Larkin shows sensitivity to feelings of those involved † the sudden shot of loss†.And † From the exchange of love to lie Unreachable insided a room†. Tone changes again to futility of life as it is just a rush bringing us † Brings closer what is left to come† and â€Å"dulls to distance all we are†. â€Å"Cut grass† is similar in theme to â€Å"Ambulances† Death is inevitable and unavoidable. But his use of onomatopoeia connects reader to the grass, and evokes our sympathy, and in this way Larkin again shows sensitivity, even to inanimate things. And although theme is pessimistic, poem ends positively.Recognition that despite individual death time continues to pass and life goes on. While in many poems Larkin is cynical and disappointed about life, he is always sensitive to sufferings and feelings of others. He is characteristically coldly realistic about life and death, and while this sometimes develops into feelings of disappointment, cynicism and pessimism, he is open to seeing joy, meaning and hope in life too. This is what makes you as the reader so vunriable to his poetry because it is so realistic and touching your everyday emotions.

Anthem Essay- Comparing It to the Bible

Compare and Contrast of Adam and Eve and Equality 7-2521 In the novel Anthem, Equality 7-2521’s circumstance of rebellion create similarities and differences to the story of Adam and Eve in the Bible. Adam and Eve’s sin can be compared to Equality 7-2521’s sins. Adam and Eve break one and only rule in the Garden of Eden by eating the fruit from the tree of the knowledge of good and evil. God gives Adam and Eve a permission to eat any fruit in the Garden of Eden except for the fruit from the tree of the knowledge of good and evil.A serpent tempts Eve to eat the fruit from the tree of the knowledge of good and evil, and she gives some to Adam who was with her. Equality 7-2521 breaks many laws in his dystopian society where it is a sin to â€Å"be alone, ever and at any time, for this is the great transgression and the root of all evil† (Rand 17). He had the courage to seek and find knowledge from the Unmentionable Times, and to love the woman of his choice. Adam and Eve and Equality 7-2521 are aware of what will happen next, but they still fall into temptation and are condemned from their societies.Expulsion of Adam and Eve from the Garden of Eden and the story of Equality 7-2521 are similar by falling into temptation, yet knowing that it is wrong. Adam and Eve’s reaction toward their sin can be contrasted by Equality 7-2521’s reaction. Adam and Eve break their one and only rule by eating the fruit from the tree of the knowledge of good and evil. â€Å"Then the eyes of [Adam and Eve] opened, and they knew that they were naked† (ESV Bible, Genesis 3:7). They made themselves loincloths from sewing fig leaves together and hid themselves from the presence of God among the trees.They were afraid of God, and they were ashamed of themselves. Equality 7-2521 is not ashamed of what he did, nor did he fear anything. Equality7-2521 â€Å"only [wishes] to be away, away from the City and from the air that touches upon the air of the city† (76). He runs away to the Uncharted Forest after his disastrous event at the World Council of Scholars knowing that there â€Å"is no road back for [him], and no redemption† (76). As his journey go deeper into the Uncharted Forest, he is both physically and spiritually walking away from collectivism and the city.Instead of being afraid and ashamed of his sin, like Adam and Eve, Equality 7-2521 does not understand the people in his society and runs away to the Uncharted Forest. While Adam and Eve are forced out from the Garden of Eden, Equality 7-2521 runs away from his society hoping to seek freedom. Expulsion of Adam and Eve from the Garden of Eden and the story of Equality 7-2521 are different by their reactions toward their sins. Adam and Eve and Equality 7-2521 wants something new, something different that will make their lives better.They risk all the circumstances that will come to them after the great sins they make. Adam and Eve fall into temptation by a serpent because they want to be as good or be better than God, their creator. Equality 7-2521 risk many days to seek and find knowledge which was not allowed. Every mankind desire to have something better than what they have, sometimes risking things knowing what circumstances are following. Every mankind is thrown with certain circumstances in their life to learn from them.