Business Environment Analysis Case Study Example | Topics and Well Written Essays - 1500 words

Business Environment Analysis - Case Study ExampleSocio-cultural The population of U.K is getting more conscious about the problems related to obesity and health. Any product having the health effecting ingredients can lead to the firing of market share.The main strategy of the Innocent Smoothies is the manufacture of juices made with fresh, not concentrated juices. Hence the partnership uses the strategy of product differentiation. The company keeps on innovating new recipes fulfilling the demands of each ages from babies to youngsters and adults. The company has achieved a cutting bank as compare to other competitors by preserving the natural ingredients of the fruits in the smoothies. Over-processed foods have higher GI ratings as they are more easily absorbed into the bloodstream, so innocents refusal to use processed concentrates lowers GI scores further. professor Millward, a top government advisor on nutrition, states quite clearly that innocent smoothies contain all the phytoprotectants, fibre, vitamins and minerals that are naturally found in fruit. They are an important part of a healthy dietetic lifestyle, replacing both undesirable drinks, which are essentially nutrient free and snacks which increase intakes of fat and salt. honorable huma Full human based GI tests conducted by Reading Scientific Services in whitethorn 2005 showed average scores in